Bulk SMS service is used by the government sector to improve the communication, disaster management, informing the general massed about the new policies and rules and regulation. SMS has proven to be the most effective mode to broadcast the emergency information. SMS also can act as a two-way communication between the government and the people. For a democratic country like India, bulk SMS is the most effective way to know the opinion of the people.
Previously, Email marketing was used by the governments which do not meet the expectations and was not an effective method. Bulk SMS service has proven to be an effective method when government and public utilities want to contact the huge list of national and international audience. The main difference between the government and the private organization is that the government needs to pass the information that is crucial and affect almost every individual. SMSLAB offers services to the governments and public utilities that are helping them to reach a wide audience.
Make public policies and public information accessible to the people
SMS helps to carry out surveys and gather important data
Send personalized SMS to state and central government employees
SMS is the most effective channel for audience outreach.
Informing people about new policies and procedures
Motivate people to vote on the election day
Governments can carry out their election campaigns through SMS sevice
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