SMS marketing is one of the highest conversion rate methods than any other marketing campaign. There is a misconception about the bulk SMS marketing that it has bulk SMS marketing is not that effective now as it used to be and has become outdated. But this is not true. Property Dealers Can Generate Leads with Bulk SMS Marketing.
Still, many big organizations are using the bulk SMS marketing as an integral part of their marketing campaign. SMS has the highest opening rate of 99 percent according to the studies which are way more than any other marketing channel. Due to huge competition in the real estate, property dealers are now using SMS marketing to counter the growing competition.
Real estate industry has exclusive targets and they require qualified leads in a short time span. Because more their property remains unsold, more will be the price depreciation.
In this article, we will discuss how property dealers can generate more leads with the help of bulk SMS marketing.
Scheduling the campaigns
SMS systems can be a great way to schedule the multiple campaigns. It allows the property dealers to run the campaign on a different set of customer contact simultaneously. You might have seen the similar features in the email marketing tools but today, these facilities are also available in the SMS systems. SMS focus on very less text because of the text limit constraint, it is quite easy to set a short time frame as well. You don’t need to plan the content creation schedule in advance. Even real-time campaigns can execute successfully.
The SMS services allow you to append the URL with the messages that can help in real-time tracking of the customer engagement. Property dealers can also send the website links in SMS so that the clients can get more information from the website itself. With the geotagging features, it is easier to identify the areas where your messages are doing better and are generating the value. This is important for the further planning of the campaigns.
Autonomous systems are configured using bulk SMS. This helps in the customer data collection. You can send a series of messages which can collect responses in the form of the numbers or the text that indicate customer choices. In other words, it allows more targeted surveying of the customers to gain valuable information from the customers. These preferences can be inserted into the CRM systems and it enables the property dealers to directly engage with the prospecting clients.
Building the customer database
As more and more responses are being auto enabled, it is easier to build the list of buyers who are more likely to buy or rent a property based on their responses. Each of the SMS can be associated with the particular executive and can engage with the user in real time and influence their decision.
Improving the visibility of Services
Bulk SMS services can help the property dealers to improve the visibility of their services. Property dealers can use the SMS marketing to propagate more targeted campaigns that have more chances of being noticed by the prospecting lead. Once a database of potential customers is created, sending a personalized message to the customer group can offer a great response as compared to when you carry out an email marketing campaign or any other digital marketing effort.
Better response rate
SMS marketing has a better opening rate than any other marketing channel. This is because SMS can be checked instantly at any time. Almost every SMS is being checked by the users. In the past few years, there were not many digital alternatives to SMS and people used to have conversations via SMS. Today, people check the SMS as now they are used only for the most important communication.
Limited Content Effort
Every time you create a marketing campaign, you need to create quality content, flyers, brochures, banners etc which consumes a lot of time. It is also known that the potential buyer only has a minute or two to give to the promotional content. If the users have to look through a lot of content, they might lose interest in the content.
SMS has a word limit of around 100 characters. You can create content that creates curiosity among potential customers. Adding a call to action can be beneficial for the conversations. You can send the website URL attached with the content. You can convert this call to action into leads in the near future.
Improve the SEO
You can also improve the SEO of the website with the help of SMS marketing. Send the URL of the website attached to the content of the SMS content. Also, the URL can be a customized landing page pointing towards your targeted digital marketing effort. As SMS based URLs have a high click rate, they bring in more traffic to the website strengthening your SEO efforts.
Bulk SMS is a great way to generate more leads on the behalf of the property dealers. You have to choose the bulk SMS service that is reliable and has low SMS drop rates. SMSLAB is a bulk SMS provider company in India that is providing premium bulk SMS services to the property dealers and helping them to improve their business.
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