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Top 5 Ways to Promote Your Online E-commerce Store

Shweta Thakur 0

It does not matter whether you have a new e-commerce store or old. Your e-commerce store won’t succeed unless customers land on your website. This looks easier but in reality, it is not that easy. To get traffic on your website, you need to advertise and promote your e-commerce store. You can take top 5 ways to promote your online E-commerce store.

There are many ways through which you can achieve this. Like content marketing, social media marketing, SMS marketing and more. In this article, we are going to discuss the top 5 ways through which you can promote your E-commerce store.

Top 5 Ways to Promote Your Online E-commerce Store

SMS marketing

SMS marketing is one of the primary marketing channels that allows you to reach your customers. For SMS marketing, you need to send a different type of messages to different customers. You can promote your products using SMS marketing. For example, you can send fresh arrivals, updates, deals, and discounts by using the SMS marketing technique.

You can send an automated confirmation message to the customers when their order is completed. This improves the user experience. SMS marketing can also be used to build a strong bond with the customer. Like sending the welcome message to the customer when the user registers on your website, sending birthday wishes etc. This helps E-commerce websites to build a personalized bond with the customers.

Timing is important in SMS marketing. Promoting the products at right time can boost up your sales. For example, sending deals and offers via SMS during the festive season can generate more sales. E-commerce stores can send the messages as a reminder to the customers reminding them about the items they have kept in their shopping cart. E-commerce stores can give offers on the products in the cart. This encourages the buyers to make a purchase before the offer ends.

Social Media advertising

E-commerce stores can also promote their business on the social media platforms. Social media platforms are a place where brands and buyers meet. Social media promotions and branding can drive a huge amount of traffic towards your online store. You can also get to know from where your traffic is coming and which demographic locations need to be targeted. Run campaigns on social media platforms and drive traffic towards your online store.

Customer Service

There is no promotion better than word of mouth of the clients. This is the most important aspect which most of the stores ignore. They fail to provide a good customer support to their buyer after they make a purchase. This can hurt the reputation of the business. If your customers are facing any issue, address that issue and sent the response quickly. A quick response makes the customer satisfied and the customer will revisit the store for future purchases.

Email Marketing

Email marketing is one of the cheap and effective solutions to promote your e-commerce store and bring traffic to your website. Online stores can send messages to the clients about:

  • new products and fresh arrivals
  • send mail about sales and promotions
  • send emails after the purchase of the products with similar or recommended products so that it generates curiosity
  • send coupons, discounts and promo codes via emails.
  • Send emails to the clients who haven’t been active on your store and give them the invitation to visit your store.

Create an Android application

Mobile marketing is on the rise and is something that cannot be neglected. Having a mobile-friendly application is important but it is also important to have an android app. This does not imply that you have to create a fully functional app that sells products. Although it is ideal to have such an app, but it would cost a lot. You can provide tips and advice so that people can know that you exist and make a purchase when they are ready.

Conclusion

In this article, we discussed the top 5 ways through which you can promote your online store. As you can see from the article, you do not require a big budget to attract buyers to your website. You can use cost-effective methods like SMS services, email marketing to attract the visitors. So, get started with the promotions and share your thoughts.

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