For any business, marketing is the main building block. Businesses rely heavily on the marketing strategies for their growth and promotion. Business and marketing go hand in hand and they are inseparable. The concept of marketing is in existence since humans learned to do business. Only the way of doing marketing has changed. In this article, learn about “How to Promote Your Online Business Using Bulk Sms Service”.
It is rightly said by a renowned marketing consultant, Peter Drucker “Business only has two functions – Marketing and Innovation.” Businesses have to constantly improve the marketing strategies to keep up with the competition. They have to look for every dimension for the promotion of their brand. One such dimension is online bulk SMS service. Bulk SMS service is a great marketing tool and it should be on the checklist of every business.
Bulk SMS is one of the services through which you can reach your target audience instantly. Business promotion is all about creating an image for your brand among the target audience. There are diversifying platforms through which you can reach your target audience but at the end of the day, all that matters is how you present the things so that people can relate to you.
How to Promote Your Online Business Using Bulk Sms Service
Let us now dive deep into the concept of bulk SMS service and why is it so important.
Bulk SMS Marketing
Bulk SMS marketing can be classified into the following two types – Promotional SMS and Transactional SMS.
Promotional SMS: As the name suggests, the main goal of promotional SMS is to promote the product and services of the brand. You can share important updates, news, offers, discounts etc using promotional SMS. Bulk promotional SMS is a great channel to keep in touch with the target audience. It can help you in increasing the conversion rate, attracting new customers and it improving sales.
Transactional SMS: Transactional SMS are sent to the customers to provide the necessary information about the product and services. For an example, SMS sent after successful purchase of the product by any brand is transactional SMS. Transactional SMS helps in keeping the customer updated with the current account balance or recent transactions done with the business.
Knowing all these things, several questions must be striking your minds. How can I use bulk SMS Sevice to promote my business? From where to start the bulk SMS promotion. Further reading this article will solve all your queries and make you crystal clear about the Bulk SMS marketing.
Create the customer database
Start by creating a database of your customers. The database must include some basic details about your customers like name, email, phone number, date of birth etc. After creating the database, you must use following methods to keep in touch with the customers:
- Inform your customers about the fresh arrivals or new product and services of your brand.
- Send ‘Thank You’ message after every purchase of your customers. Provide your contact details also so that your customers can reach you.
- To make a strong and personalized bond with the customer, send birthday, anniversary or festive messages to the customers.
- Keep your customers informed about the discounts and offers that you are providing on the products and services. For example, a saloon owner can send SMS like “40 percent off on haircut and hair coloring”. This will drive more customers and improve sales.
Promote your website using SMS
You can promote your business website too with the help of promotional SMS. While sending any offer or discount information through SMS, you can include the website link at the end of the message. You can write like “To get more information, visit www.yourwebsite.com”. In this way, the customer can get the detailed information on the website improving the user experience. Also, it improves the traffic on your website. So it is a win-win situation.
Use A/B testing approch
You should try to experiment with the tone and timing of the SMS. The SMS content should be engaging at interactive. It should not be boring or monotonous. The SMS content should generate a feeling of curiosity among the customers. You can also try the A/B testing approach where you can send different texts to different users and check which SMS gets a better response. Use the SMS further in the campaign that gets a better response.
Use brand name as the SMS Id
Try to make your brand name as the SMS Id so that customers are well aware of the sender of the message. Messages with brand name as Id are more likely to catch the attention of customer as compared to any random number. It may cost you a bit more penny but definitely, it would be worthwhile in the long run.
- How You Can Promote Your Business with Bulk SMS Marketing Service
- Why Bulk SMS Marketing is Important for Your Business?
So what are you waiting for? Go ahead and start using bulk SMS service for the promotion of your brand. Marketing through bulk SMS has become an indispensable tool in the hand of business marketers. Bulk SMS helps in informing about the new offers, discounts in the business. You can follow the customers using bulk SMS and create a strong personal bond with the customer.
SMSLAB Bulk SMS Marketing Services:-
- Promotional SMS Services
- Transactional SMS Services
- Promo DND SMS Services
- OTP SMS Services
- Reseller SMS Panel
SMSLAB.in is India’s Low Price Bulk SMS Marketing Platform, where you can get friendly Dashboard Panel to send SMS in Pan India. SMSLAB.in is providing Bulk Promotional SMS Services with full delivery of SMS and 24 x 7 Support.
Promote Your Online Business Using Bulk Sms Service. Visit our Website: SMSLAB
Using above stated points, you will be able to promote your online business definitely and will see a drastic rise in your business.